Shapetime: Redefining Health and Style

A High-Protein Low-Fat Beverage with a Bold Visual Identity

The inspiration behind Shapetime comes from the concept of change in action, encouraging passionate young individuals to make daily efforts in managing their health and shape. Jan Creation conducted extensive research and experimentation, resulting in a design that perfectly embodies the idea of light fitness. By simplifying the visual elements and focusing on minimalism, the brand and product information are presented in a simple yet explicit manner. The overall visual design exudes a sense of simplicity and elegance, effectively conveying the brand's message.

What sets Shapetime apart from other beverages is its bold and innovative approach. Jan Creation made daring choices, opting for pink as the main color system, which adds a touch of vibrancy and modernity to the product. The main visual elements, such as the brand information, are magnified and highlighted, while seamlessly integrating other product and category details. This strategic design allows for efficient brand dissemination through the packaging medium.

The realization of the Shapetime design involves printing on heat shrinking film that covers the plastic bottle. This technique ensures that the design remains intact and visually appealing, even after prolonged use. The film's size measures 196mm x 200mm, providing ample space for the captivating visuals to shine.

Jan Creation's design team, led by Creative Director Lan Mou and Dongqi Li, along with designers Pan Xiao, Yaming Wu, and Yi Zhao, worked tirelessly to bring Shapetime to life. The 3D design was expertly handled by Kai Zhang and Junlan Duan. Their collective efforts and creative talents resulted in a product that seamlessly blends functionality and aesthetics.

Shapetime's interaction is simple and straightforward. Just open the lid and enjoy the refreshing beverage, making it a convenient choice for individuals on the go.

The Shapetime project commenced in April 2018 in Chengdu and was completed in November 2018, also in Chengdu. Throughout the design process, extensive research was conducted on the lifestyle and social habits of the target audience. Jan Creation identified social habits as a key aspect and leveraged this insight to create a visual image that resonates with the target group.

Overcoming creative, technical, and research challenges was essential in delivering a design that truly connects with the target audience. Jan Creation's designers delved deep into the trigger points and language of the younger generation, ensuring that Shapetime speaks their language and evokes a sense of resonance. Countless efforts and attempts were made to fulfill the creative content output, resulting in a design that captivates and engages.

Shapetime's visual identity and packaging design have garnered recognition and acclaim. In 2019, it was awarded the Iron A' Packaging Design Award, a prestigious accolade that celebrates well-designed, practical, and innovative creations. The Iron A' Design Award is bestowed upon designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics. Shapetime's design not only fulfills these criteria but also contributes to a better world by promoting a healthy and stylish lifestyle.

Shapetime is a testament to Jan Creation's dedication to excellence and their ability to create designs that are both visually stunning and functionally effective. With its unique visual identity and commitment to health, Shapetime is set to revolutionize the beverage industry and inspire individuals to embrace a healthier and more stylish lifestyle.